Gain Clarity on the Unique Essence of Your Brand.
Talk About Who You Are & What You Do With
Greater Confidence, Clarity & Ease.
I help visionary leaders & entrepreneurs who have a new innovation, unique approach, and/or message of social change uncover the essence, or core identity, of their brand.
I've worked with entrepreneurs and organizations across a variety of industries including: healthcare, technology, media, education, wellness, and human & spiritual development. They are typically launching a new brand, or relaunching an existing business and/or service.
Below are the most common questions my clients come to me with. Perhaps you are experiencing one or more of these:
I have a lot of services (or ideas). What's the connective thread/focus?
How am I unique in the marketplace?
What’s the deeper purpose/vision behind my work?
Who is my ideal audience?
How can I speak more naturally and/or feel more confident while talking about what I do?
In the midst of strong opinions about marketing & sales that don’t resonate with me, how can I follow my intuition?
Regardless of the need, I start every coaching engagement with the stance that:
much of the clarity you seek is inside of you (and/or your team).
your more natural presence is what draws your ideal audience to you.
In essence, the more you know clearly & resonate deeply with what you stand for, the more powerfully your marketing & sales efforts will resonate with your audience.
That's why, at the core of my method, I not only help you to uncover the purpose & vision behind your brand, but also embody the essence of what you stand for.
I do this through individual and/or team conversations that blend a unique combination of brand and leadership coaching.
This foundational brand clarity work with my clients supports greater efficiencies in their marketing & sales communications (when they work with copywriters & designers) and greater meaning and collaboration in their workplace.
As a result, my clients often say things like:
"So much of my brand is ‘in me’ now. I'm more clear about what I'm doing and why."
"We now have a revitalized sense of who we are and the unique role we play in the world.'"
"It's just easy to explain what we do now. My words flow out naturally."
My services for entrepreneurs & organizations include:
brand visioning/clarity/positioning, audience identification, internal staff+customer stakeholder interviews, team alignment, & brand embodiment.
You can email me directly at my email address to schedule a complimentary consultation. We can discuss your current challenges & aspirations and explore your intentions for a brand coaching program. If we feel there is a good fit, I can then develop a customized proposal for you.
You can also learn more about the Soulful Brand coaching methodology that my business partner, Matt Sloane, and I created at www.soulfulbrand.com
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